As the oldest and one of the leading beauty retail companies, MA Retail benefits from over three decades of successful experience as well as expert and in-depth knowledge of the beauty retail industry in Iran. MA Retail has three beauty retail concepts Meisam Atr Prive, Meisam Atr Perfumeries, and Sheber Beauty covering all consumer categories.
Meisam Atr Perfumeries
Founded in 1985, Meisam Atr Perfumeries is the first and one of the most successful chain beauty retailers in Iran. Premium and spacious locations, personalized brand presentations, emphasis on self-discovery and enjoyable shopping experience, robust supply chain and centralized logistics, state of the art and rewarding customer loyalty club are some of the main hallmarks of Meisam Atr Perfumeries.
Meisam Atr Prive
In Iran like most countries in the world there is a class of affluent people who want to be different. They are not keen or simply don’t have the time to roam around shopping centers and make their purchases from regular stores. They demand highest levels of exclusivity and privacy in their shopping experience. Unfortunately there has been very tangible lack of such atmosphere in the beauty retail due to the fact that even top perfumeries in the market are not able to provide such shopping experience to these top-tier customers. That was why earlier in 2018, Meisam Atr Group established the first store from its new beauty retail concept called “Meisam Atr Prive” in the so-called “Royal Floor” of Modern Elahiyeh shopping center in Tehran; Meisam Atr Prive embodies the elegance, exclusivity, privacy, and pampering that top-tier customers desire in their shopping experience.
With millennials and generation Z as its main target groups, Sheber stores present a fine selection of trendy and chic cosmetic brands in a simple but trendy retail environment. Sheber stores encourage customers to try, play, and have fun with the products while expert beauty advisors provide them with detailed product information as well as make-up & how-to tips in order to ensure they have an enjoyable shopping experience. Through passionate efforts of an army of beauty influencers on social media Sheber is fast becoming a beauty retail sensation among Iranian girls and women.