Founded more than 35 years ago in Italy, Misslyn was quickly expanded to France and Germany. Helmut Baurecht who started his career as a marketing manager of Misslyn, launched his own brand ArtDeco in 1985; he then acquired Misslyn in late 2010. Offering the opportunity to appear as a competent supplier to the young, trend-aware customers, Misslyn is positioned as the most economic and fun-to-watch brand in the high performing mass market. The brand is well-known for creating high quality products with low affordable price, making it perfect for smart shoppers. The products are tested clinically for skin compatibility. In 2017, the brand went through a concept transformation, picking off the universal pop art trend, making it the main concept for creating new products. Today the extreme color variety in all product categories is one of Misslyn advantage.