BeYu cosmetics and more GmbH belong to the ARTDECO cosmetic group which was founded in 1985. In 1999 the visionary and cosmetics expert Helmut Baurecht introduced the brand BeYu to the market in order to fulfill the wishes and expectations of trend-oriented, confident young women: Cosmetic with a promise of high quality and exceptional price-performance ratio. BeYu stands for first class, skin-compatible ingredients, best textures and continuous optimization. A quality which can be experienced with all senses: from the high quality texture to the modern and functional packaging. Ensuring this are the strictly audited production facilities and the very high quality standards according to the strict regulations of the European Cosmetic Regulation. Recently BeYu has undertaken to make long-forgotten mottos like ‘Be true to yourself’ a firm part of young women attitude once again. BeYu creates products that inspire you to experiment with – and embrace – every aspect of yourself. BeYu is all about developing yourself. No mindless copying of what’s supposedly fashionable somewhere in the world. Only you can be unique!